Good looking, sexy and a great gift for any occasion.
The everyday shampoo that balances scalps.
Ape Scalp Coconut Shampoo · with coconut milk · 400 ml
Explore the shampoo
The most hydrating body wash with 35% glycerin.
Ape Escape Kokum Body Wash · with kokum butter · 400 ml
Explore the body wash
The best minutes of your day.
Shampoo and body wash, made to be felt.
Declutter your shelf.
One shampoo. One body wash. For every head and every body at home.
All hair types
All skin types
Coloured, straightened or left alone
His, hers, theirs
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Sulphate free Paraben free Cruelty free Ethically sourced Made in India
Sulphate free Paraben free Cruelty free Ethically sourced Made in India
Sulphate free Paraben free Cruelty free Ethically sourced Made in India
Sulphate free Paraben free Cruelty free Ethically sourced Made in India
Sulphate free Paraben free Cruelty free Ethically sourced Made in India
Sulphate free Paraben free Cruelty free Ethically sourced Made in India
Meet the founders
A couple, a shower, a shelf with two bottles on it.
Smriti Mamgain, founder and CEO. Over nine years building brands for John Jacobs Eyewear, Andaz Delhi and PopXo. She saw a gap in homegrown premium personal care and built SMUSH.
Sahil Khanna, co‑founder, growth. Twelve-plus years building businesses across Asia, most recently General Manager, Asia and Latin America, at Sun King. Executive MBA, SP Jain. Began at Hindustan Unilever.
Read our story
What is SMUSH!? 0:26 · sound on
A self-care session at &Work 0:25 · sound on
The SMUSH! pop-up 0:06 · sound on
Smriti at Apex Brasil 0:20 · sound on
Sahil on stage in São Paulo 0:17 · sound on
Smriti: why an Indian brand 0:36 · sound on
The ritual, up close.
Rich, white, creamy
Water-clear gel
400 ml, in hand
In their words.
4.96 from 114 reviews on the shampoo. 5.00 from 33 on the body wash.
I ditched the conditioner after a long time and my hair still feels so soft and nice! There’s no frizz! And man the scent, it stays! I love it
ikshula, on the shampoo
The fragrance is divine, and it left my skin incredibly soft. This is, by far, the best body shower gel I have used.
Deepti, on the body wash
Honestly it’s like washing your hair with silk it’s so gentle on the hair and the pump is perfect, gives a controlled amount.
isharazdan111, on the shampoo
Genuinely didn’t feel the need to apply a moisturiser after taking shower.
ishitasharmaa, on the body wash
The best minutes of your day. Declutter your shelf. The best minutes of your day. Declutter your shelf. The best minutes of your day. Declutter your shelf.
The best minutes of your day. Declutter your shelf. The best minutes of your day. Declutter your shelf. The best minutes of your day. Declutter your shelf.
Out in the world with SMUSH!
Follow @letssmush