Ape Scalp Coconut Shampoo
The hero. A scalp-first coconut-milk shampoo that treats the root of it all.
Rs. 2,000
New · Limited gift edition
Their whole shower, in one box.
Full-size coconut shampoo and 35% glycerin body wash, in a rigid magnetic gift box. Arrives ready to hand over.
Limited edition, limited units. Two full-size 400ml bottles, net 800ml. Free shipping pan-India.
★ Shop the shelf
One ritual. Every way to gift it.
Shampoo for the scalp, body wash for the skin, and both together in a limited edition gift box. The whole routine packs light, and it adds to your bag right here.
Ape Escape Kokum Body Wash
A body wash that thinks it is a serum. 35% glycerin, kokum butter, never stripping.
Rs. 1,500
The Hair + Body Combo
Both heroes, saved as a set. The whole holiday in your shower.
Rs. 2,499
The Gift Box
Both heroes in a rigid magnetic keepsake box. Limited edition, limited units, ready to hand over.
Rs. 2,999
Buy 2, save 10%·Buy 3, save 15%·Buy 4, save 20%on single bottles, applied automatically at checkout. Combo is already at its best price.
Added to your bag
Coconut world
We don't make shampoo.
We don't make shampoo.
We balance scalps.
Winner
Product Launch of the Year, Channelier FMCG Awards 2022
Ape Scalp starts where hair actually begins: the scalp, living skin. A coconut-milk cleanse that resets it gently, sulphate free with a lather that still foams.
Meet the hero shampoo →Sulphate free · kind to coloured, keratin and chemically treated hair
Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦
★ In real life
The ritual, up close.
Real hands, real texture, real people. Shot on phones.
On holiday
One pump
The texture
★ The people behind SMUSH!
Meet the founder.
A founder-led house split down the middle: Smriti makes it, Sahil makes it work. Real people, one stubborn standard for what self-care should feel like.
Read our story →
Kokum world
Skin loses water in the shower, not after it.
35% glycerin, and it is the first ingredient on our list, ahead of water. Most body washes lead with water. Ours leads with a humectant that draws moisture into skin, held there by kokum butter. A serum-gel that cleanses and hydrates in one step.
Meet the body wash →35%
glycerin, first ingredient
5.0
33 reviews
Fig world
Less of a conditioner.
Less of a conditioner.
More of a hair mask.
Ape Mane is fig-rich and mask-thick, so dense you scoop it. Hair-mask care in your everyday rinse, with no separate mask before or after.
Read its story →Restocking soon · travel-ready 100ml
★ The proof
Loved, loudly.
4.97★
151 verified reviews across the line
★ Awarded
Product Launch of the Year
Channelier FMCG Awards, 2022 · Ape Scalp Coconut Shampoo
“
★★★★★
This shampoo helps me stay fresh between washes without drying out my hair, and smells amazing while doing so. The perfect year-round product for me, I am in LOVE!
“
★★★★★
Doesn't weigh my hair down like most conditioners, and keeps it bouncy and voluminous. In combination with the shampoo, it's a game changer.
“
★★★★★
I generally have dry skin all year around, and I can see the difference in just 3 showers. It has made my skin feel so much better!
Why SMUSH!
Three bottles.
Three bottles.
Made properly.
Made in India
Packed by hand
Bottled with care
Made for India
Formulated for Indian hair and skin, and everything they deal with: hard water, heat, pollution and everyday stress. Built here, not adapted from abroad.
One for everyone
One product per category: hair, skin and body in three bottles. Every hair and skin type, every gender, the whole family on one shelf. Pack less, feel more.
Premium, not clinical
Serious formulation should not feel like a lab. We made it joyful. A small holiday in your shower, whenever the day needs one.
Designed in India
Self-care that feels like a getaway.
Premium, honest, joyful. Sulphate free, paraben free, cruelty free. Made in India.
Enter the ritual →