Ape Scalp Coconut Shampoo
The hero. A scalp-first coconut-milk shampoo that treats the root of it all.
Rs. 1,799
★ Shop the shelf
One ritual. Every way to gift it.
Shampoo for the scalp, body wash for the skin, and both together in a limited edition gift box. The whole routine packs light, and it adds to your bag right here.
Ape Escape Kokum Body Wash
A body wash that thinks it is a serum. 35% glycerin, kokum butter, never stripping.
Rs. 1,499
The Hair + Body Combo
Both heroes, saved as a set. The whole holiday in your shower.
Rs. 2,499
The Gift Box
Both heroes in a rigid magnetic keepsake box. Limited edition, limited units, ready to hand over.
Rs. 2,999
Added to your bag
The SMUSH! set
Shower shelf, holiday, repeat.
Coconut world
We don't make shampoo.
We don't make shampoo.
We balance scalps.
Winner
Product Launch of the Year, Channelier FMCG Awards 2022
Ape Scalp starts where hair actually begins: the scalp, living skin. A coconut-milk cleanse that resets it gently, sulphate free with a lather that still foams.
Meet the hero shampoo →Sulphate free · kind to coloured, keratin and chemically treated hair
Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Ethically sourced✦Paraben free✦Made in India✦Cruelty free✦
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Sleeve off, doors open. No ribbon to fight.
Inside
Ape Scalp Coconut Shampoo and Ape Escape Kokum Body Wash: two full-size 400ml bottles, ready to hand over.
The gift box
Two full-size bottles, ready to hand over.
Rigid magnetic box, printed sleeve, net 800ml. Free shipping and cash on delivery pan-India. Same-day in Delhi NCR on prepaid orders.
★ The people behind SMUSH!
Meet the founder.
A founder-led house split down the middle: Smriti makes it, Sahil makes it work. Real people, one stubborn standard for what self-care should feel like.
Read our story →
Kokum world
Skin loses water in the shower, not after it.
35% glycerin, and it is the first ingredient on our list, ahead of water. Most body washes lead with water. Ours leads with a humectant that draws moisture into skin, held there by kokum butter. A serum-gel that cleanses and hydrates in one step.
Meet the body wash →35%
glycerin, first ingredient
5.0
33 reviews
★ In real life
The ritual, up close.
Real hands, real texture, real people. Shot on phones.
On holiday
One pump
The texture
★ The proof
Loved, loudly.
4.97★
147 reviews across the line
★ Awarded
Product Launch of the Year
Channelier FMCG Awards, 2022 · Ape Scalp Coconut Shampoo
“
★★★★★
This shampoo helps me stay fresh between washes without drying out my hair, and smells amazing while doing so. The perfect year-round product for me, I am in LOVE!
“
★★★★★
Doesn't weigh my hair down like most conditioners, and keeps it bouncy and voluminous. In combination with the shampoo, it's a game changer.
“
★★★★★
I generally have dry skin all year around, and I can see the difference in just 3 showers. It has made my skin feel so much better!
Why SMUSH!
Fewer bottles.
Fewer bottles.
Made properly.
Made in India
Packed by hand
Bottled with care
Made for India
Formulated for Indian hair and skin, and everything they deal with: hard water, heat, pollution and everyday stress. Built here, not adapted from abroad.
One for everyone
One product per category, and nothing you do not need. Every hair and skin type, every gender, the whole family on one shelf. Pack less, feel more.
Premium, not clinical
Serious formulation should not feel like a lab. We made it joyful. A small holiday in your shower, whenever the day needs one.
Designed in India
Self-care that feels like a getaway.
Premium, honest, joyful. Sulphate free, paraben free, cruelty free. Made in India.
Enter the ritual →