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Good looking, sexy and a great gift for any occasion.

The Ultimate Hair and Body Hydration Gift Box ·
2 x 400 ml

Explore the gift box
Two SMUSH! gift boxes on a saffron ledge in coloured window light: the left one in its teal printed sleeve, the right one closed, its purple doors sealed by the SMUSH! magnet

The best minutes of your day.

Shampoo and body wash, made to be felt.

  • Sulphate free
  • Paraben free
  • Cruelty free
  • Ethically sourced
  • Made in India
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Sleeve off, doors open. No ribbon to fight.

Two SMUSH! gift boxes seen from above: one in its teal sleeve, one with the SMUSH! magnet on its closed purple doors

Inside: Ape Scalp Coconut Shampoo and Ape Escape Kokum Body Wash, two full-size 400 ml bottles, ready to hand over.

Explore the gift box

One shelf. Everyone.

A silver-haired woman in a cream silk shirt smiles and holds the purple SMUSH! Ape Scalp Coconut Shampoo in both hands against a coral limewash wall
A young man with thick wavy hair in a sunflower-yellow linen shirt holds the purple SMUSH! Ape Scalp Coconut Shampoo at chest height against a warm white wall
A bearded man in a white bathrobe laughs with his eyes closed and holds the teal SMUSH! Ape Escape Kokum Body Wash against a coral limewash wall
A woman with a sleek bob in a tangerine knit top holds the teal SMUSH! Ape Escape Kokum Body Wash beside her face against a cream wall
A woman with curly hair in a camel blazer laughs as she holds the open SMUSH! gift box, the shampoo and body wash standing in the orange tray, against an orange wall
A woman with long wavy hair in a lavender-purple satin shirt smiles beside the purple SMUSH! shampoo and teal SMUSH! body wash standing on a travertine side table, against a saffron wall

Meet the founders

A couple, a shower, a shelf with two bottles on it.

Smriti Mamgain, founder and CEO of SMUSH!, in sunglasses and a white cover-up on a sandy path under trees, holding two SMUSH! bottles out to the camera, the orange conditioner and the purple Ape Scalp Coconut Shampoo
Smriti Mamgain, founder and CEO. Over nine years building brands for John Jacobs Eyewear, Andaz Delhi and PopXo. She saw a gap in homegrown premium personal care and built SMUSH.
Sahil Khanna, co-founder of SMUSH!, in sunglasses and a white shirt, standing ankle-deep at the water's edge, holding two SMUSH! bottles out to the camera, the orange conditioner and the purple Ape Scalp Coconut Shampoo
Sahil Khanna, co‑founder, growth. Twelve-plus years building businesses across Asia, most recently General Manager, Asia and Latin America, at Sun King. Executive MBA, SP Jain. Began at Hindustan Unilever.

Read our story

Out in the world with SMUSH!

Follow @letssmush
Video cover: Smriti, the founder, explains where the name SMUSH! comes from
What is SMUSH!?0:26 · sound on
Video cover: Smriti and Sahil host a SMUSH! self-care session at &Work
A self-care session at &Work0:25 · sound on
Video cover: The SMUSH! pop-up stall at a weekend market
The SMUSH! pop-up0:06 · sound on
Video cover: Smriti at the Apex Brasil export meeting in São Paulo, 2026
Smriti at Apex Brasil0:20 · sound on
Video cover: Sahil presents SMUSH! and the Indian personal care industry at the Ecommerce Brazil Forum in São Paulo
Sahil on stage in São Paulo0:17 · sound on
Video cover: Smriti, the founder, on why an Indian personal care brand can stand beside any international one
Smriti: why an Indian brand0:36 · sound on

The ritual, up close.

A thick swirl of white SMUSH! shampoo cream on a cream marble surface
Rich, white, creamy
A clear dome of SMUSH! body wash gel on a warm cream surface, light catching its edge
Water-clear gel
A hand cradles the purple SMUSH! Ape Scalp Coconut Shampoo, the 400 ml bottle as long as the hand, against a deep aubergine wall
400 ml, in hand

In their words.

4.96 from 114 reviews on the shampoo.5.00 from 33 on the body wash.

I ditched the conditioner after a long time and my hair still feels so soft and nice! There’s no frizz! And man the scent, it stays! I love it

ikshula, on the shampoo

The fragrance is divine, and it left my skin incredibly soft. This is, by far, the best body shower gel I have used.

Deepti, on the body wash

Honestly it’s like washing your hair with silk it’s so gentle on the hair and the pump is perfect, gives a controlled amount.

isharazdan111, on the shampoo

Genuinely didn’t feel the need to apply a moisturiser after taking shower.

ishitasharmaa, on the body wash

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