Hair that breathes,
skin that glows,
a day that finally feels yours.
Premium personal-care, designed in India. FDA approved, paraben and sulphate free, vegan, cruelty free.
Product Launch of the Year, 2022 by Channelier Awards
Three little rituals.
One premium shower.
Purple for the scalp. Orange for the hair strands. Teal for the skin. Three products designed to work together - three minutes a day that feel like a holiday.
A wash that feels like a holiday.
Three products. Three small acts of love. Three minutes that drop your shoulders.
A creamy hair-day. A rich mask. A silky shower.
Shampoo comes out as a soft pearlescent cream. Conditioner is thicker - closer to a hair mask. Body wash is a clear, serum-like gel.
The Hair & Body Hydration Combo.
Our two bestsellers in one bag. Ape Scalp Coconut Shampoo for the hair, Ape Escape Kokum BodyWash for the skin. Save ₹1,501 against the combined MRP, with free shipping pan-India.
The founders, the formulators,
and the people behind your shower.
Two careers spent obsessing over premium consumer experience. One mission. One bathroom shelf.
★ FounderSmriti Mamgain
Smriti spent a decade running the brand side of premium consumer experiences - from a prominent Indian eyewear label, to a celebrated hospitality brand, to a beloved women's digital media platform. After a few too many bottles in her shower promised everything and delivered fragrance, she put her head down to build the personal-care brand she actually wanted to use. SMUSH! is what showed up.
LinkedIn ↗
★ Co-founderSahil Khanna
Sahil has spent over a decade building consumer businesses across Asia and Latin America - first the early-career discipline of a global FMCG house, then eleven years scaling a renowned solar multinational across multiple emerging markets as a P&L leader. He joined SMUSH! to bring that operator's playbook home, alongside Smriti.
LinkedIn ↗