Let's SMUSH It!

In life, we come across many obstacles that make us feel like we need to be something more. WE DON'T. We are everything we need to be.

SMUSH! is a mere extension of us, designed to take charge of self care with a range of premium products that are paraben free, sulphate free, vegan and cruelty free.

It's now time to SMUSH it!

Shop Now
  • Ishita, Jhansi

    Over the years I have been struggling with how to tackle my untameable frizzy hair. And then the solution finally got delivered. ๐Ÿ’œ

    This beauty smells like heaven and is paraben, sulphate and cruelty free. Also, fell in love with how cute it looks.

    Ape Scalp Coconut Shampoo 
  • Sahil, Mumbai

    I am fortunate to be one of the first people to try out the SMUSH Ape Coconut Shampoo & the experience of using the product is magical to say the least. I have thin hair & I generally keep switching shampoos to find the one that suits my hair the most. Also, I need to shampoo almost everyday otherwise my scalp gets oily & the patches start to show.

    I used this shampoo for a few weeks, almost daily, & my hair grew & sustained good volume. Moreover, the shampoo is mild & smells great so I actually look forward to using it everyday.

    Apart from the formulation, the key standout for me is the packaging & the bottle. This is by far the most premium looking & feeling product I have used on my hair. I am definitely a full time customer now!

    Ape Scalp Coconut Shampoo 
  • Eshan, Delhi

    Just used The Ape Scalp Coconut Shampoo! It was so so good. Smells divine, great texture, but the best of all - it's functionality! It delivers everything it promises & then some! Hair feels nice and nourished. Feels like hair volume has doubled after one wash ๐Ÿ˜‚ & it even reduced hair fall for both me & my wife, Ayesha! Loved the product. You've gained a loyal customer ๐Ÿ’œ

    Ape Scalp Coconut Shampoo 
  • Swati, Delhi

    I absolutely loved the product! My CURLS are tamed and I can't believe it.I don't know if it's the coconut or any other ingredient, but my hair is super soft and not frizzy on wash day, which is super rare since my curls end up fluffing after washing.

    Congratulations on successfully creating a kick-ass product.

    Ape Scalp Coconut Shampoo 
  • Ipsita, Kanpur

    I tried the Ape Scalp Coconut Shampoo & I'm totally SMUSHIN' it! Before I start talking about the products, I just want to say that I absolutely love the fact that the shampoo bottle looks so fancy in purple. Brilliant Packaging, I must say! But But But, what I love more is how my hair breathes after using it! My hair feels super smooth & smells great! You got me at hello! Will definitely recommend others to try!

    Ape Scalp Coconut Shampoo 
  • Agnieszka, Goa

    My first thought was: When will be SMUSH! conditioner??? ๐Ÿคฉ

    I loved the way my hair style after using SMUSH!!!!

    Even with different conditioner brand I felt amazingly different!!!

    Ape Scalp Coconut Shampoo 
  • Akshay, Delhi

    I've always been stuck in a vicious cycle of shampooing & eventually putting on a lot of hair products to style my hair. This one is a mild shampoo that does the job pretty well & now I don't have to use crazy amount of hair products (obviously bad for hair). Extremely happy with this. Definitely recommended.

    Ape Scalp Coconut Shampoo 
  • Meenal, Bangalore

    I used the shampoo to cleanse my hair, had a good build-up removal.

    The shampoo lathers a lot but is lightweight ๐Ÿ˜Š

    Ape Scalp Coconut Shampoo 
  • Aakriti, Delhi

    As someone who struggles with both oily & dry hair depending on the season, it's hard for me to find a shampoo that fits all seasons. Thankfully my search is over! This shampoo helps me stay fresh between washes without drying out my hair & smells amazing while doing so! The texture is perfect & doesn't have a smell that overpowers. The perfect year round product for me, I'm in LOVE!

    Ape Scalp Coconut Shampoo 
  • Shagun, Noida

    Other than the fact that the shampoo works like a charm on my frizzy hair, my favourite aspect of using it is you come out of the shower smelling like a bouquet of exooooooootic flowers ๐Ÿ’ ๐Ÿ’œ

    Ape Scalp Coconut Shampoo 
  • Kapil, Delhi

    It's not just my hair I use this shampoo on, I also use it to cleanse my beard. It is gentle & leaves the hair softer & more manageable.

    Ape Scalp Coconut Shampoo 
  • Kanika, Delhi

    This is something different! My hair never felt soooooo good without conditioner or additional styling!

    Ape Scalp Coconut Shampoo 
  • Prithvi, Chennai

    The shampoo smells amazing - heavenly infact and my hair texture feels so amazing. Thank you for this amazing product. Waiting for the conditioner and other products!

    Ape Scalp Coconut Shampoo 
  • Sagar, Gurgaon

    Where do I begin? Right from the moment I opened the lovely packaging of the Smush Ape Scalp Coconut Shampoo I was blown away! From the beautifully designed bottle to the stickers and the magnet (which is now proudly showcased on my fridge), everything was a delight.

    The very first thing you'll notice when you apply it is its wonderful fragrance!

    I've been using it for more than a fortnight now and I feel a big change compared to my old shampoo in terms of how shiny, voluminous and fresh my hair appear.

    Smush has also really helped in keeping my oily scalp in check and this is one of the key things I always look for in a shampoo.

    I would definitely give two thumbs up to Smush and they unquestionably have a repeat customer in me for sure ๐Ÿ˜Š

    Ape Scalp Coconut Shampoo 
  • Ayushi, Delhi

    It's amazing actually. My previous experience with a sulphate free shampoo wasn't that great...but this one is really good...the texture, the fragrance...omg...it's a treat for the hair...worth the money I spent...even without the conditioner my hair is smooth. I love it!

    Ape Scalp Coconut Shampoo 
  • Aastha, Gurgaon

    I'm loving my new shampoo and my new hair care regime with the Ape Scalp Coconut Shampoo by Smush.

    It helps me maintain my curls - USPs being Sulphate free, Paraben free and cruelty free.

    To top it all I love the smell which lingers after the hair wash ๐Ÿ˜ƒ

    It's a must buy for all hair types - you will see a volume increase and a sharp reduction in hair fall because of the amazing ingredients!

    Definitely going to order my next bottle very soon!

    Ape Scalp Coconut Shampoo 
1 of 16