Ape Scalp Coconut Shampoo
The hero. A scalp-first coconut-milk shampoo that treats the root of it all.
Rs. 2,000
Scalp, hair and body · made in India
Your entire routine. 3 products.
The best minutes of your day. Let's SMUSH! it.
4.97
151 verified reviews
Product Launch of the Year · Channelier FMCG Awards 2022
Funded by iStart · Government of Rajasthan · 2025
★ Shop the shelf
One ritual. Three bottles.
Shampoo for the scalp, conditioner for the lengths, body wash for the skin. The whole routine packs light, and it adds to your bag right here.
Ape Escape Kokum Body Wash
A body wash that thinks it is a serum. 35% glycerin, kokum butter, never stripping.
★ Clearance batch · best before Sep 2026
Rs. 999
The Hair + Body Combo
Both heroes, one box. The whole holiday in your shower.
Rs. 2,499
Ape Mane Fig Conditioner
A fig conditioner so mask-rich you scoop it. Back this September, travel-ready 100ml.
Back in September
Read its story
Buy 2, save 10%·Buy 3, save 15%·Buy 4, save 20%on single bottles, applied automatically at checkout. Combo is already at its best price.
Added to your bag
Coconut world
We don't make shampoo.
We don't make shampoo.
We balance scalps.
Ape Scalp starts where hair actually begins: the scalp, living skin. A coconut-milk cleanse that resets it gently, sulphate free with a lather that still foams.
Meet the hero shampoo →Sulphate free · kind to coloured, keratin and chemically treated hair
Sulphate free✦Vegan✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Vegan✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Vegan✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Vegan✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Vegan✦Paraben free✦Made in India✦Cruelty free✦Sulphate free✦Vegan✦Paraben free✦Made in India✦Cruelty free✦
★ In real life
The ritual, up close.
Real hands, real texture, real people. Shot on phones.
On holiday
One pump
The texture
★ The people behind SMUSH!
Meet the founder.
A founder-led house split down the middle: Smriti makes it, Sahil makes it work. Real people, one stubborn standard for what self-care should feel like.
Read our story →
Kokum world
Skin loses water in the shower, not after it.
35% glycerin, and it is the first ingredient on our list, ahead of water. Most body washes lead with water. Ours leads with a humectant that draws moisture into skin, held there by kokum butter. A serum-gel that cleanses and hydrates in one step.
Meet the body wash →35%
glycerin, first ingredient
5.0
33 reviews
Fig world
Less of a conditioner.
Less of a conditioner.
More of a hair mask.
Ape Mane is fig-rich and mask-thick, so dense you scoop it. Hair-mask care in your everyday rinse, with no separate mask before or after.
Read its story →Returning this September · travel-ready 100ml
★ The proof
Loved, loudly.
4.97★
151 verified reviews across the line
★ Awarded
Product Launch of the Year
Channelier FMCG Awards, 2022 · Ape Scalp Coconut Shampoo
“
★★★★★
This shampoo helps me stay fresh between washes without drying out my hair, and smells amazing while doing so. The perfect year-round product for me, I am in LOVE!
“
★★★★★
Doesn't weigh my hair down like most conditioners, and keeps it bouncy and voluminous. In combination with the shampoo, it's a game changer.
“
★★★★★
I generally have dry skin all year around, and I can see the difference in just 3 showers. It has made my skin feel so much better!
Why SMUSH!
Three bottles.
Three bottles.
Made properly.
Made in India
Packed by hand
Bottled with care
Made for India
Formulated for Indian hair and skin, and everything they deal with: hard water, heat, pollution and everyday stress. Built here, not adapted from abroad.
One for everyone
One product per category: hair, skin and body in three bottles. Every hair and skin type, every gender, the whole family on one shelf. Pack less, feel more.
Premium, not clinical
Serious formulation should not feel like a lab. We made it joyful. A small holiday in your shower, whenever the day needs one.
Designed in India
Self-care that feels like a getaway.
Premium, honest, joyful. Sulphate free, paraben free, vegan, cruelty free. Made in India.
Enter the ritual →