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SMUSH! Ape Scalp Coconut Shampoo, the purple 400 ml pump bottle, on a violet limewash ledge SMUSH! Ape Scalp Coconut Shampoo, a purple 400 ml pump bottle on a travertine shelf beside a halved coconut and a palm frond, in soft window light
Ape Scalp Coconut Shampoo₹1,799

Sulphate free, and it still lathers.
SMUSH! Ape Escape Kokum Body Wash, the teal 400 ml pump bottle, on a peacock-teal limewash ledge SMUSH! Ape Escape Kokum Body Wash, a teal 400 ml pump bottle beaded with water on a wet black stone ledge beside a kokum fruit, wooden slats and palm leaves behind
Ape Escape Kokum Body Wash₹1,499

35% glycerin, listed first on the label.
The two SMUSH! bottles side by side: the purple Ape Scalp Coconut Shampoo on a violet wall and the teal Ape Escape Kokum Body Wash on a teal wall SMUSH! Ape Scalp Coconut Shampoo in purple and Ape Escape Kokum Body Wash in teal, two 400 ml pump bottles side by side on a cream ground
The Hair & Body Hydration Combo₹2,499

The whole shower, two bottles.
The SMUSH! gift box in its teal printed sleeve, the side panel reading Follow us on above a QR code, standing on a saffron ledge The SMUSH! gift box open on a saffron ledge, its purple doors swung out, the shampoo and the body wash standing in the orange tray
The Ultimate Hair and Body Hydration Gift Box₹2,999

Two full-size bottles, one rigid magnetic box.

The whole SMUSH! shelf: Ape Scalp Coconut Shampoo, Ape Escape Kokum Body Wash, the combo and the gift box. Sulphate free, paraben free, cruelty free, ethically sourced, made in India.

See it for yourself.

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Video cover: Karishma, a SMUSH! customer since 2022, on what the Ape Scalp Coconut Shampoo did for her hair and her mornings
Karishma, customer since 20220:38 · sound on
Video cover: Karishma, a SMUSH! customer, on showering with the Ape Escape Kokum Body Wash
Karishma on the body wash0:26 · sound on
Video cover: The SMUSH! gift box on a garden table: the sleeve, the magnetic doors opening and the shampoo and body wash inside
Doors open, two bottles0:15 · sound on
Video cover: Smriti reads the first ingredient of the Ape Escape Kokum Body Wash: glycerin, 35%
What is the first ingredient?0:26 · sound on
Video cover: A woman with soft, full dark hair holds up the purple Ape Scalp Coconut Shampoo
Soft, full hair0:05 · sound on
Video cover: Smriti, the founder, opens the SMUSH! gift box: the sleeve, the magnetic doors and the two bottles inside
Smriti opens the box0:28 · sound on
Video cover: Karishma, a customer since day one, has her hair washed with her own SMUSH! shampoo at the salon
Karishma takes it to the salon0:19 · sound on
Video cover: A creator talks through her experience of the Ape Escape Kokum Body Wash
A creator tries it0:48 · sound on
Video cover: Smriti asks Sahil for one reason men should use the Ape Scalp Coconut Shampoo
Sahil: one reason for men1:29 · sound on
Video cover: Smriti, the founder, on what a good shampoo honestly does and does not do
Smriti: no false promises1:15 · sound on
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