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Put SMUSH! on your shelves.

SMUSH! is a Delhi-founded personal care brand: one shampoo and one body wash, both sulphate free and made in India. Run a salon, a store, a hotel or a distribution business? Tell us. We call back within one working day.

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SMUSH! Ape Scalp Coconut Shampoo, a purple pump bottle on a violet limewash ledge, with milk pouring down a tower of halved coconuts beside it

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We will call you back within one working day.

How we work with partners

  • A silver-haired woman in a cream silk shirt smiles and holds the purple SMUSH! Ape Scalp Coconut Shampoo in both hands against a coral limewash wall

    Terms, agreed with you

    Margins, payment terms and the first order are agreed partner by partner. Tell us about your business and we share them on the call.

  • SMUSH! Ape Escape Kokum Body Wash, the teal 400 ml pump bottle, on a peacock-teal limewash ledge against a painted teal wall

    Your territory

    Tell us the city or region you cover. We look at every territory one by one.

  • The two SMUSH! bottles side by side on a plum limewash ledge: the purple Ape Scalp Coconut Shampoo and the teal Ape Escape Kokum Body Wash, 400 ml each

    A range that is easy to stock

    One shampoo and one body wash, for every hair and skin type, any gender. Nothing to explain at the shelf.

Questions people ask

  • Who is this for?

    Salons, boutiques, hotels and distributors who want a premium, made-in-India shampoo and body wash on their shelves.

  • What are the terms?

    Margins, the first order and the territory are agreed partner by partner. Send the form and we take it from there.

  • How quickly do you reply?

    We call back within one working day.

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