Is Ape Scalp Coconut Shampoo sulphate free?

Yes. SMUSH! Ape Scalp Coconut Shampoo is sulphate free and paraben free. It cleans with a mild cleanser instead of strong detergents, and it still lathers properly.

Can I use it on coloured, straightened and chemically treated hair?

Yes. It is one shampoo for every hair type at home, including coloured, straightened and chemically treated hair. It is sulphate free, and reviewers with coloured hair and with keratin-treated hair describe it working well for them.

Do I need a conditioner after it?

Several reviewers say their hair turns out soft enough to skip conditioner. If your ends like a conditioner, use one on the ends.

What does it smell like?

Ape Scalp Coconut Shampoo smells softly of coconut. Fragrance is the thing reviewers mention most, and several call it subtle rather than perfumed.

How much do I use, and how long does a bottle last?

Two to three pumps a wash. Used that way, a 400 ml bottle of Ape Scalp Coconut Shampoo lasts 10 to 15 weeks, depending on hair length.

How long does delivery take, and is cash on delivery available?

Shipping is free across India and takes 3 to 5 days, up to 8 for remote pincodes. Cash on delivery is available across India. In Delhi NCR, prepaid orders placed before 2 pm on a working day are delivered the same day.

SMUSH! Ape Scalp Coconut Shampoo, the purple 400 ml pump bottle, on a violet limewash ledge against a painted violet wall — Sulphate free, and it still lathers.

The shampoo, in motion.

Smriti's hair from behind against a wooden fence: the left half before, wavy and frizzy; the right half after, smooth and full — Before and after one wash: Smriti’s hair.

A coconut split in two on a stone slab, coconut water pooling, the shadow of a palm frond across the wall behind; the coconut on the SMUSH! Ape Scalp Coconut Shampoo label — Coconut milk powder is on the label. The scent is the thing reviewers mention most.

A silver-haired woman in a cream silk shirt smiles and holds the purple SMUSH! Ape Scalp Coconut Shampoo in both hands against a coral limewash wall — One shampoo for every head at home. Coloured, straightened or left alone.

A hand cradles the purple SMUSH! Ape Scalp Coconut Shampoo, the 400 ml bottle as long as the hand, against a deep aubergine wall — 400 ml, in hand.

A young man with thick wavy hair in a sunflower-yellow linen shirt holds the purple SMUSH! Ape Scalp Coconut Shampoo at chest height against a warm white wall — His, hers, theirs.

A thick swirl of white SMUSH! shampoo cream on a cream marble surface — Also on the label

Ingredients

Purified Water, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Glycerin, Cocamidopropyl Betaine, Acrylates/Beheneth-25 Methacrylate Copolymer, Glycol Distearate, Sodium Chloride, Fragrance, Guar Hydroxypropyltrimonium Chloride, Polyquaternium 10, Panthenol, Argania Spinosa (Argan) Kernel Oil, Bacopa Monnieri (Brahmi) Extract, Cocos Nucifera (Coconut) Milk Powder, Disodium EDTA, Hibiscus Sabdariffa (Hibiscus) Flower Extract, Jatamansi Rhizome (Jatamansi) Extract, Kigelia Africana (Kigelia) Fruit Extract, Phyllanthus Emblica (Amla) Fruit Extract, Rubia Cordifolia (Manjistha) Root Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Trigonella Foenum-Graecum (Methi) Seed Extract, Sodium Benzoate, Polyquaternium 73, Hydrolyzed Keratin Protein, Methylchloroisothiazolinone, Methylisothiazolinone.

As printed on the bottle.

4.96 · 117 reviews

Ape Scalp Coconut Shampoo

Reordered: 1 in 4 customers since 2024 came back for more.

Volumising and hydrating. Soft hair, and a coconut scent that stays.

All hair types
400 ml

Helps with

Rich lather
Visible volume
Soft without conditioner
Frizz control
Long-lasting coconut scent

Made for

Flat or limp hair
Dry, frizzy hair
Hard water hair
Coloured or treated hair

Choose a pack

Pack of 1₹1,799₹1,799 a bottle Most popularPack of 2₹3,238₹1,619 a bottleSave 10% Best valuePack of 3₹4,587₹1,529 a bottleSave 15%

₹1,799 ~~₹2,000~~

You save ₹201

MRP inclusive of all taxes · ₹450 per 100 ml

Secure checkout. Pay your way:

UPI
Net banking
Wallets
Cash on delivery

Selling since 2022 · 151 reviews across the two bottles · Product Launch of the Year 2022, Channelier FMCG Awards

Same-day delivery in Delhi NCR on prepaid orders placed before 2 pm on working days.
Free shipping across India, 3 to 5 days (remote pincodes up to 8)
Cash on delivery across India
Damaged in transit? Replaced free.

Make it a combo: + Ape Escape Kokum Body Wash

~~₹3,298~~ ₹2,499 You save ₹799

Sulphate free · Paraben free · Cruelty free · Ethically sourced · Made in India

Questions before you buy? WhatsApp +91 98110 89194

In their words.

4.96 from 117 reviews

5 star

4 star

3 star

2 star

1 star

I ditched the conditioner after a long time and my hair still feels so soft and nice! There’s no frizz! And man the scent, it stays! I love it

ikshula, on the shampoo

It’s not your normal run of the mill sulfate free shampoo that gives no lather at all and you end up using half a bottle in one go. My hair feels so clean and I’m loving the volume in the hair

SHAIVYA43, on the shampoo

Honestly it’s like washing your hair with silk it’s so gentle on the hair and the pump is perfect, gives a controlled amount.

isharazdan111, on the shampoo

Being a guy with a long hair, it’s super tough to actually find a product that’s so cool. Wouldn’t mind paying more for this!

gurpreetjuneja30, on the shampoo

More reviews

Coconut Shampoo₹1,799

Why it stays on the shelf.

Sulphate free. Still lathers.

A rich, creamy lather from two to three pumps. No half-bottle washes.

It’s not your normal run of the mill sulfate free shampoo that gives no lather at all…
SHAIVYA43, on the shampoo

Volume you can see.

Clean, lifted hair that isn’t weighed down.

My hair feels so clean and I’m loving the volume in the hair
SHAIVYA43, on the shampoo

Smriti's hair from behind after a SMUSH! wash, smooth and full, against a wooden fence

Skip the conditioner.

Soft, frizz-free hair from the first wash.

I ditched the conditioner after a long time and my hair still feels so soft and nice! There’s no frizz!
ikshula, on the shampoo

Smriti's hair from behind after a SMUSH! wash, soft and smooth past her shoulders, against a wooden fence

A scent that stays.

A coconut milk scent that lasts all day, without being heavy.

And man the scent, it stays! I love it
ikshula, on the shampoo

A coconut split in two on a stone slab, coconut water pooling, the shadow of a palm frond across the wall behind

Before / After

Real hair. Real results.

One wash. More volume, less frizz, and softness without a conditioner.

Before: Smriti's hair from behind, wavy and frizzy, against a wooden fence

After one wash: the same hair, smooth and full, against the same fence

Smriti, co-founder, straight hair. After one wash with SMUSH!

What is inside, and what it does.

Coconut milk powder
Softness, and the signature scent.
NourishScent
Argan kernel oil
Shine and smoothness.
ShineFrizz control
Jojoba seed oil
Balances the scalp and hydrates the hair.
HydrationScalp care
Hydrolyzed keratin
Hair strength.
StrengthRepair
Brahmi, amla, hibiscus and four more botanicals
Scalp and hair care.
AyurvedicScalp

The full ingredient list

Details

How to use

Rinse hair with water followed by massaging the shampoo into the scalp until it forms sufficient lather. After leaving it on for a couple of minutes, wash it off thoroughly with water. For best results, use it 3-4 times a week.

Two to three pumps a wash. A 400 ml bottle lasts 10 to 15 weeks, depending on hair length.

Ingredients

Also contains coconut extract, brahmi extract, argan oil, hibiscus flower extract, jojoba seed oil, amla, manjistha and methi seed extract.

The printed ingredient list of SMUSH! Ape Scalp Coconut Shampoo; the full text follows

Delivery and returns

Free shipping across India, 3 to 5 days, up to 8 for remote pincodes.

Cash on delivery across India. Delhi NCR prepaid orders placed before 2 pm on a working day are delivered the same day.

Damaged in transit? Replaced free. Write to us within 48 hours of delivery with a photo of the parcel and the bottle: support@letssmush.com or WhatsApp +91 98110 89194.

Refund policy

Manufacturer and legal metrology

Net quantity: 400 ml. MRP ₹2,000 inclusive of all taxes (₹5.00 per ml).

Manufactured & packed by: Vedic Cosmeceuticals Private Limited, B-31, Sector-85, Gautam Budh Nagar, Noida (201305), Uttar Pradesh (Mfg. Lic. No. COS8UP2025000007). Marketed by: Smush Enterprises Private Limited. Country of origin: India. Grievance Officer: Smriti Mamgain, +91 98110 89194, support@letssmush.com.

Marketed by: Smush Enterprises Private Limited, C-2/36 Mangal Apartments, Vasundhara Enclave, Delhi 110096, India.

Consumer care: Smriti Mamgain, Smush Enterprises Private Limited, C-2/36 Mangal Apartments, Vasundhara Enclave, Delhi 110096, +91 98110 89194, support@letssmush.com

Questions people ask

Is Ape Scalp Coconut Shampoo sulphate free?: Yes. SMUSH! Ape Scalp Coconut Shampoo is sulphate free and paraben free. It cleans with a mild cleanser instead of strong detergents, and it still lathers properly.
Can I use it on coloured, straightened and chemically treated hair?: Yes. It is one shampoo for every hair type at home, including coloured, straightened and chemically treated hair. It is sulphate free, and reviewers with coloured hair and with keratin-treated hair describe it working well for them.
Do I need a conditioner after it?: Several reviewers say their hair turns out soft enough to skip conditioner. If your ends like a conditioner, use one on the ends.
What does it smell like?: Ape Scalp Coconut Shampoo smells softly of coconut. Fragrance is the thing reviewers mention most, and several call it subtle rather than perfumed.
How much do I use, and how long does a bottle last?: Two to three pumps a wash. Used that way, a 400 ml bottle of Ape Scalp Coconut Shampoo lasts 10 to 15 weeks, depending on hair length.
The label lists methylchloroisothiazolinone and methylisothiazolinone. What are they?: They are preservatives. They keep a water-based shampoo free of bacteria and mould for as long as the bottle lasts. Ape Scalp Coconut Shampoo is rinsed out, not left on the scalp. If you know you are allergic to methylisothiazolinone, please do not use it, and WhatsApp us if you are unsure.
How long does delivery take, and is cash on delivery available?: Shipping is free across India and takes 3 to 5 days, up to 8 for remote pincodes. Cash on delivery is available across India. In Delhi NCR, prepaid orders placed before 2 pm on a working day are delivered the same day.

Coconut Shampoo

₹1,799 ~~₹2,000~~

Sulphate free
Paraben free
Cruelty free
Ethically sourced
Made in India

Perfect for you if

Your hair suffers due to hard water
Your hair feels dry or brittle and needs a gentle, hydrating wash
Your hair needs volume without feeling heavily coated
Your hair needs gentle, regular cleansing
You want your shower to be the best minutes of your day

Rich, white, creamy. Sulphate free.

A dense cream, not a foam in the bottle. Sulphate free, and it still lathers.

Milk pouring down a tower of halved coconuts against a violet limewash wall, the first frame of the shampoo clip

Still thinking?

The SMUSH! shelf

SMUSH! Ape Escape Kokum Body Wash, the teal 400 ml pump bottle, on a peacock-teal limewash ledge

Ape Escape Kokum Body Wash₹1,499

View product

The two SMUSH! bottles side by side: the purple Ape Scalp Coconut Shampoo on a violet wall and the teal Ape Escape Kokum Body Wash on a teal wall

The Hair & Body Hydration Combo₹2,499

View product

The SMUSH! gift box in its teal printed sleeve, the side panel reading Follow us on above a QR code, standing on a saffron ledge

The Ultimate Hair and Body Hydration Gift Box₹2,999

View product

Healthy hair starts at the scalp.

SMUSH! Ape Scalp Coconut Shampoo, a purple pump bottle on a violet limewash ledge, with milk pouring down a tower of halved coconuts beside it

More from the reviews

It lathers up pretty well and the need for a conditioner post the wash is not required at all. Hair feels smooth from the first wash itself.

the_enigmatic_sho, on the shampoo

Lathers wonderfully. Soft lather, doesn’t dry the hair out. Smells amazing.

bhaktiahujaofficial, on the shampoo

The scent is really light on the nose, not too heavy. Pleasant feel about it even now. Hair feels soft and has a shine to it after first wash itself.

vishalssmehra, on the shampoo

This shampoo helps me stay fresh between washes without drying out my hair and smells amazing while doing so! The texture is perfect and doesn’t have a smell that overpowers.

iamaakriti, on the shampoo

More reviews

I’ve always found my hair to look limp but my wash with Smush has really volumised it. My hair is so much more manageable and I love the lingering smell.

wildchild_su, on the shampoo

The Smush Ape Scalp Coconut Shampoo worked like magic. It added bounce and body to my hair without making it look frizzy! My hair looks full even without styling and blow dry.

ankita.choudhary, on the shampoo

Lathers well but doesn’t lather like crazy. The fragrance is so mild yet so yummy yet so fresh and doesn’t hurt the nose, I am sure even the most sensitive nose won’t have issue with the fragrance.

gonecurl, on the shampoo

Yes, I loved Smush. My mom also used it and really liked it.

bharatkalra27, on the shampoo

Absolutely loved SMUSH. With the first wash, the hair felt voluminous, shiny and clean! And the smell of coconut is absolutely divine!

Aarti, on the shampoo

The first thing is the fragrance that you fall in love with. It lathers well and washes off easily.

jajabor_diaries, on the shampoo

The hair feels clean, healthy with a voluminous look that lasts. My mom loves it too.

deekshay, on the shampoo

I absolutely loved the product! My curls are tamed and I can’t believe it.

rawatswati93, on the shampoo

Every review

5 stars: 112 (96%)
4 stars: 5 (4%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

Smells good.

good product

No review provided.

Blown away by formulation

@letssmush again blown away with the formulation! Beautiful ingredients! I was wanting to try the conditioner since quite sometime now

We love both products

We love both the products. The hair texture is so good after wash and the fragrance is amazing

A god send for my curls

If you're a curly girly, you already know how stressful it is to manage your hair especially in the monsoon! My hair craved extra nourishment + hydration and @letssmush has been an absolute god send for my curls. What worked for me - extremely subtle fragrance, great for regular use and helps in making curly hair a lot more manageable and frizz free - all of this courtesy, the goodness of the coconut. Don't miss out on the super cute packaging.

Good experience with both

Hi there, just wanted to say I've had such a good experience with both the shampoo and conditioner so far. I'd been having a few bad hair months lol - i have curly hair and my usual stuff wasn't working great. I was apprehensive of trying anything new tbh but I'm glad I did. It's been a few washes now and I'm happy to see my curls show up at least on day 1 (day 2 has forever been a diff battle).

Hydrated, coconuty and smooth

Thank you Smush for making my hair feel hydrated, coconuty and smooth! For a lazy bum like me, not needing a follow up conditioner is ideal

Soft softer softest

Hair is soft softer softest. Thank you

Cleaner than a whistle, nourished scalp

I have trichotillomania which is an urge to pull my hair out (quite literally) that's exacerbated by my hair feeling either greasy, heavy, or dry - anything aside from absolutely normal. As a result, I overwash my hair until my scalp is squeaking. I tried that with the Smush Ape Scalp Coconut Shampoo and my scalp didn't squeak as loudly. I assumed that meant it didn't clean my hair and some residual shampoo was left behind, impossible to wash out, and how wrong I was. My hair was cleaner than a whistle and hydrated, my scalp wasn't raw from washing but nourished, and there was volume there.

Best for the monsoons

Hey.... It seems your shampoo is best for the monsoons.... Have been using Smush every 3rd day for hair wash and experiencing minimal hair fall. Looking forward to trying the conditioner before winters arrive. Pls make it in such a way that hair don't become static which they usually do in winters

Worked like magic

I have fine and limp hair. And a volumizing shampoo is a must. However, most volumizing shampoos make my hair look dry and damaged. The Smush Ape Scalp Coconut Shampoo worked like magic. It added bounce and body to my hair without making it look frizzy! My hair looks full even without styling and blow dry. I would totally recommend it!

100% sold

Tried @letssmush without conditioner today, to see how it works when really tested. Look, I'm sold! I am completely, 100% sold.

Super sold on this shampoo

Super sold on this shampoo. Look at my hair - so clean and soft, and not sweaty! And for some reason my head feels cool... Good stuff Smush!

Stronger, smooth and silky

Totally in love with everything about this product from its formula to its packaging. Today I have used this product on my hairs and my hairs feels much stronger, smooth and silky. Loveeeeee the aroma of the product! I would say best product to add to your hair care @letssmush

In love with everything

Obsessed with packaging and fragrance

So, I FINALLYYY got a chance to give Smush a real go. First off, I am OBSESSED with your brand colour and packaging. Kudos to you. Anyone who knows me, knows that I have always been drawn towards purple. Basically - I was sold the moment I saw purple. The next thing that caught my attention was the fragrance - I surprisingly found it pretty pleasant (even though I don't always like all coconut fragrances.) Loved the lush tropical notes (not too overpowering - my hyperactive olfactory senses thank you) and I appreciate how despite being mild, the fragrance lingered post wash.

Delivers on its promise

The first time I used Smush - I skipped any conditioner/leave-in. And, tbh it's been ages since I've done that, which made me a bit unsure as to how my hair would react. That being said, I've gotta say that I was taken aback by the results. I was quite surprised and happy to see that my hair felt voluminous and yet didn't feel stripped off at all. My wavy curls didn't really hold sans product (which was expected) but they have a mood of their own anyway. All in all - I think Smush definitely delivers on it's promise.

Hydrating, fresh feel

For the second wash - I tried Smush with my conditioner and I liked the results even more :) Personally, I think Smush works best for me and my hair type when I'm in a minimalist mood and need frequent washes between workouts/swimming because it's hydrating and still gives a fresh feel. Love that. Now, my next step will be to completely integrate Smush with the conditioner, leave-in and gel that I usually use for setting my wavy curls. Excited to see how it fares

Obsessed with packaging and scent

Hey hey! So, I FINALLYYY got a chance to give Smush a real go. First off, I am OBSESSED with your brand colour and packaging. Kudos to you. Anyone who knows me, knows that I have always been drawn towards purple. Basically - I was sold the moment I saw purple. The next thing that caught my attention was the fragrance - I surprisingly found it pretty pleasant (even though I don't always like all coconut fragrances.) Loved the lush tropical notes (not too overpowering - my hyperactive olfactory senses thank you) and I appreciate how despite being mild, the fragrance lingered post wash

Enhanced volume in one wash

@letssmush sent in this cute ape scalp shampoo. Enhanced volume with just one wash ngl. Did not require conditioner post shampoo!! Safe to say this is gonna replace my current product since I barely ever oil my hair hence some extra hydration could do good.

Love the results

Love the results from @letssmush Shampoo

Lovely on first try

Hey, finally got to try the shampoo. In the first try, I would say it's lovely. The first thing is the fragrance that you fall in love with. It lathers well and washes off easily. While towel drying my hair, I felt it a bit dry, however, later I loved the volume it added to my hair. Not just me, but my mother loved it too. Thank you for the amazing product.

Smooth and soft hair

Hi, I haven't been able to try out your shampoo all this while but I did try it yesterday and really like the texture of my hair today without any conditioner or leave in. They feel smooth and soft.

Lathers wonderfully

Lathers wonderfully. Soft lather, doesn't dry the hair out. Smells amazing. Packaging 100. Will update soon with indepth review

My travel essential

Smush! has transformed into a travel essential for me. I no longer have to carry my conditioner or mask for a week-long vacation as it does the job of an all-rounder! I've felt my hair become softer and more manageable with regular use. It's safe to say that I'm smitten and have found my favourite, finally!

Voluminous, shiny and clean

Absolutely loved SMUSH. With the first wash, the hair felt voluminous, shiny and clean! And the smell of coconut is absolutely divine!

Voluminous, shiny and clean

Hey Hey! Absolutely loved SMUSH. With the first wash, the hair felt voluminous, shiny and clean! And the smell of coconut is absolutely divine!

A good decision to switch

Trying a new shampoo, your hair takes some time to get used to it. I was a little sceptical at first on the outcome. But after using it for weeks, I can safely say it was a good decision to switch. It's been years since I used a conditioner but I used to apply a serum after drying. But now with Smush, I don't even need that. My hair easily stays managed for a couple of days after shampooing, feels soft and smells really good.

Hair quality greatly improved

I didn't buy the shampoo due to any hair issues I was facing - I was generally happy with how my hair was - no dandruff, thinning or hairfall, etc. I just bought it to try out a new product as it seemed interesting. I've now been using it regularly for 2 months and my hair quality and texture have greatly improved! Each strand is better defined & shinier. I didn't know what I was missing out on before this, totally recommend it.

Worked like magic on fine hair

Hey girl, here's my review: I have fine and limp hair. And A volumizing shampoo is a must. However, most volumizing shampoos make my hair look dry and damaged. The Smush Ape scalp coconut shampoo worked like magic. It added bounce and body to my hair without making it look frizzy! My hair looks full even without styling and blow dry. I would totally recommend it!

Ape Scalp Coconut Shampoo

In their words.

Why it stays on the shelf.

Sulphate free. Still lathers.

Volume you can see.

Skip the conditioner.

A scent that stays.

Real hair. Real results.

What is inside, and what it does.

Coconut milk powder

Argan kernel oil

Jojoba seed oil

Hydrolyzed keratin

Brahmi, amla, hibiscus and four more botanicals

Details

How to use

Ingredients

Delivery and returns

Manufacturer and legal metrology

Questions people ask

See it in use.

Perfect for you if

Rich, white, creamy. Sulphate free.

The SMUSH! shelf

Healthy hair starts at the scalp.

More from the reviews

Every review