MoisturisingGentle
Coconut Milk
Moisturising and gentle on the scalp. The base the whole formula is built on.
Unisex, for all hair types
Ape Scalp Coconut Shampoo
Coconut-milk shampoo, built as a daily scalp treatment. Sulphate free, kind to coloured and keratin-treated hair.
★★★★★4.96 rating, 114 reviewsRs. 2,000
In stock · Ships in 24 to 48 hours
Free shipping across India, delivered in 3 to 8 days. Taxes included, no hidden charges. Secure UPI, cards and net banking via Razorpay.
Questions before you buy? WhatsApp +91 98110 89194
That size is coming back. Ping us on WhatsApp for an instant heads-up, or leave your email.
Notify me on WhatsApp
or leave your email
Applied automatically at checkout.
Adds both full-size bottles in one box. You save Rs. 1,501 off the Rs. 4,000 MRP.
Sulphate FreeParaben FreeCruelty FreeVeganMade in India
Scroll for the story
Sulphate free✦Vegan✦Made in India✦Cruelty free✦Paraben free✦Sulphate free✦Vegan✦Made in India✦Cruelty free✦Paraben free✦Sulphate free✦Vegan✦Made in India✦Cruelty free✦Paraben free✦Sulphate free✦Vegan✦Made in India✦Cruelty free✦Paraben free✦Sulphate free✦Vegan✦Made in India✦Cruelty free✦Paraben free✦Sulphate free✦Vegan✦Made in India✦Cruelty free✦Paraben free✦
★ Real results
Smoother, calmer.
Filmed on a phone, no filter, no retouching. Individual results vary.
Before
After
Look closer
The bottle, up close.
The scalp-first difference
The best minutes start at the scalp.
01
Gentle does not mean flat
Sulphate free, and the lather still foams. Amino-acid cleansers lift buildup gently.
02
Barrier hydration
5% glycerin and panthenol rehydrate as it cleanses.
03
Six botanicals for your scalp
Methi, brahmi, amla, hibiscus, jatamansi, manjistha.
04
Every hair type
Sulphate free, safe for coloured and keratin-treated hair.
From the founder
Why we made this shampoo.
Smriti, the founder, on the thinking behind SMUSH!: start where hair actually begins, with a gentle coconut-milk cleanse for the scalp.
Tap the speaker for sound
How to use
The ritual, in three steps.
01
Lather
Wet hair, work the shampoo in.
02
Massage
Into the scalp until it lathers fully.
03
Rinse and reset
Daily or every other day. Follow with conditioner.
Inside every bottle
The hero ingredients.
Sulphate free, paraben free, vegan and cruelty free, made in India.
StrengtheningSoothing
Six-Botanical Complex
Methi, brahmi, amla, hibiscus, jatamansi and manjistha, the Ayurvedic scalp blend.
Hydrating
Glycerin
A humectant that draws hydration in and holds it there.
How to use +
Wet hair, massage the shampoo into your scalp until it lathers, then rinse. Follow with the Ape Mane Fig Conditioner. Daily or every other day.
Key ingredients +
- Coconut milk extract, moisturising and gentle on the scalp
- Botanical complex of methi, brahmi, amla, hibiscus, jatamansi, manjistha
- Argan oil and jojoba, softness and shine
- Panthenol (B5) and hydrolyzed keratin, body and strength
- Glycerin, a humectant that holds hydration
Safe for coloured or keratin-treated hair +
Yes. It is sulphate free, so it cleanses gently without stripping colour, keratin, botox, nanoplastia or other chemical treatments. Built for every hair type, curly, wavy or straight.
Shipping and replacements +
Free shipping pan-India on every order. Damaged or wrong item, we replace it free, message us within 48 hours. WhatsApp +91 98110 89194.
Before you ask
Good questions, honest answers.
When will my order arrive +
We dispatch in 1 to 2 days and delivery takes 2 to 6 days depending on your pincode, so 3 to 8 days door to door. Shipping is free across India.
How can I pay +
UPI, cards, net banking and wallets, all via Razorpay.
What if something arrives damaged +
We replace damaged or wrong items free, see the policy. Message us on WhatsApp +91 98110 89194 within 48 hours of delivery.
Can I use it every day +
Yes. It is built as a daily scalp treatment, gentle enough for daily or every-other-day washes, including coloured and keratin-treated hair.
From verified buyers
Loved, loudly.
4.96 average across 114 verified reviews
✦Channelier FMCG Awards 2022 · Product Launch of the Year✦iStart, Govt of Rajasthan · Recognised 2025
Made in India