What does 35% glycerin mean?

Glycerin is the first ingredient on the SMUSH! Ape Escape Kokum Body Wash label, ahead of water, at 35%. Glycerin holds water against your skin, so you wash without the tight, stripped feeling.

Is it sulphate free, and does a clear gel still lather?

Yes. SMUSH! Ape Escape Kokum Body Wash is sulphate free and paraben free, and it is a water-clear gel that still lathers. The teal is the bottle, not the gel.

Do I need a moisturiser after it?

Several reviewers say they skip moisturiser after this body wash. If your skin wants more, use your usual moisturiser after the shower.

One body wash for every skin type and any gender, so the adults at home share one bottle.

How much do I use, and how long does a bottle last?

Three to four pumps a shower. Used that way, a 400 ml bottle of Ape Escape Kokum Body Wash lasts 4 to 6 weeks.

How long does delivery take, and is cash on delivery available?

Shipping is free across India and takes 3 to 5 days, up to 8 for remote pincodes. Cash on delivery is available across India. In Delhi NCR, prepaid orders placed before 2 pm on a working day are delivered the same day.

SMUSH! Ape Escape Kokum Body Wash, the teal 400 ml pump bottle, on a peacock-teal limewash ledge against a painted teal wall — 35% glycerin, listed first on the label.

The body wash, in motion.

Three dark red kokum fruits, one cut open to show pale pink segments and dark seeds, with two glossy green leaves on a stone board; kokum, the butter in SMUSH! Ape Escape Kokum Body Wash — Kokum seed butter is on the label. Glycerin comes first, at 35%, ahead of water.

A bearded man in a white bathrobe laughs with his eyes closed and holds the teal SMUSH! Ape Escape Kokum Body Wash against a coral limewash wall — One body wash for every body at home.

A clear dome of SMUSH! body wash gel on a warm cream surface, light catching its edge — Water-clear. And it still lathers.

Close-up of a man's wet shoulder and chest streaked with lather, his hand holding the teal SMUSH! Ape Escape Kokum Body Wash, on a dark teal ground — Lather, on skin.

A woman with a sleek bob in a tangerine knit top holds the teal SMUSH! Ape Escape Kokum Body Wash beside her face against a cream wall — Any skin type, any gender.

Water and a trail of lather run down a wet shoulder in golden light, palm fronds and wooden slats behind, after washing with SMUSH! Ape Escape Kokum Body Wash — Also on the label

Ingredients

Glycerin, Purified Water, Acrylates Copolymer, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Decyl Glucoside, Propylene Glycol, Phenoxyethanol, Sodium C14-16 Olefin Sulfonate, Sodium Chloride, Fragrance, Garcinia Indica (Kokum) Seed Butter, Sodium Hydroxide, Sodium Cocoamphoacetate, Polyquaternium-10, Benzophenone-3, Sodium Gluconate, Sodium Metabisulfite, Sodium Benzoate, Cocoamide DEA, CI 15985, CI 19140.

As printed on the bottle.

Ape Escape Kokum Body Wash

5.00 · 33 reviews

35% glycerin, listed first on the label. Skin that feels moisturised straight out of the shower.

All skin types
400 ml

₹1,499 ~~₹2,000~~

You save ₹501

MRP inclusive of all taxes · ₹375 per 100 ml

SMUSH! has been selling since 2022 · 147 reviews across the two bottles

Same-day delivery in Delhi NCR on prepaid orders placed before 2 pm on working days.
Free shipping across India, 3 to 5 days (remote pincodes up to 8)
Cash on delivery across India
Damaged in transit? Replaced free.

Make it a combo: + Ape Scalp Coconut Shampoo₹2,499

Sulphate free · Paraben free · Cruelty free · Ethically sourced · Made in India

Questions before you buy? WhatsApp +91 98110 89194

How to use Ingredients Delivery and returns Questions people ask

In their words.

5.00 from 33 reviews

5 star33

4 star0

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1 star0

The fragrance is divine, and it left my skin incredibly soft. This is, by far, the best body shower gel I have used.

Deepti, on the body wash

It has a rich lather that leaves the skin feeling incredibly soft. Even with daily use, it doesn’t dry out the skin at all. The fragrance is refreshing without being overpowering.

aashir_choudhry, on the body wash

Genuinely didn’t feel the need to apply a moisturiser after taking shower.

ishitasharmaa, on the body wash

It felt sooo soft on the skin and it smelled lovely... I realised I could use lesser to cover the same area compared to my other body wash.

sagar_ramachandran, on the body wash

More reviews

Kokum Body Wash₹1,499

Details

How to use

Apply a generous amount on wet skin. Lather it gently over your body, creating a rich foam. Rinse it off thoroughly with water and enjoy clean, moisturised and hydrated skin. For external use only.

Three to four pumps a shower. A 400 ml bottle lasts 4 to 6 weeks.

Ingredients

With kokum butter.

The printed ingredient list of SMUSH! Ape Escape Kokum Body Wash; the full text follows

Delivery and returns

Free shipping across India, 3 to 5 days, up to 8 for remote pincodes.

Cash on delivery across India. Delhi NCR prepaid orders placed before 2 pm on a working day are delivered the same day.

Damaged in transit? Replaced free. Write to us within 48 hours of delivery with a photo of the parcel and the bottle: support@letssmush.com or WhatsApp +91 98110 89194.

Refund policy

Manufacturer and legal metrology

Net quantity: 400 ml. MRP ₹2,000 inclusive of all taxes (₹5.00 per ml).

Manufactured & packed by: Vedic Cosmeceuticals Private Limited, B-31, Sector-85, Gautam Budh Nagar, Noida (201305), Uttar Pradesh (Mfg. Lic. No. COS8UP2025000007). Marketed by: Smush Enterprises Private Limited. Country of origin: India. Grievance Officer: Smriti Mamgain, +91 98110 89194, support@letssmush.com.

Marketed by: Smush Enterprises Private Limited, C-2/36 Mangal Apartments, Vasundhara Enclave, Delhi 110096, India.

Consumer care: Smriti Mamgain, Smush Enterprises Private Limited, C-2/36 Mangal Apartments, Vasundhara Enclave, Delhi 110096, +91 98110 89194, support@letssmush.com

Questions people ask

What does 35% glycerin mean?: Glycerin is the first ingredient on the SMUSH! Ape Escape Kokum Body Wash label, ahead of water, at 35%. Glycerin holds water against your skin, so you wash without the tight, stripped feeling.
Is it sulphate free, and does a clear gel still lather?: Yes. SMUSH! Ape Escape Kokum Body Wash is sulphate free and paraben free, and it is a water-clear gel that still lathers. The teal is the bottle, not the gel.
Do I need a moisturiser after it?: Several reviewers say they skip moisturiser after this body wash. If your skin wants more, use your usual moisturiser after the shower.
Who is it for?: One body wash for every skin type and any gender, so the adults at home share one bottle.
How much do I use, and how long does a bottle last?: Three to four pumps a shower. Used that way, a 400 ml bottle of Ape Escape Kokum Body Wash lasts 4 to 6 weeks.
How long does delivery take, and is cash on delivery available?: Shipping is free across India and takes 3 to 5 days, up to 8 for remote pincodes. Cash on delivery is available across India. In Delhi NCR, prepaid orders placed before 2 pm on a working day are delivered the same day.

Kokum Body Wash

₹1,499 ~~₹2,000~~

Sulphate free
Paraben free
Cruelty free
Ethically sourced
Made in India

Perfect for you if

Your skin feels tight the minute you step out of the shower
You skip moisturiser more often than you admit
You want one body wash for everyone at home, any skin type, any gender
You like a clear gel that still lathers
You want your shower to be the best minutes of your day

Water-clear. And it still lathers.

Glycerin first on the label, at 35%, ahead of water. A clear gel, never blue.

Clear SMUSH! body wash gel pouring over a stack of dark red kokum fruit on a wooden round against a teal wall, the first frame of the gel clip

The SMUSH! shelf

SMUSH! Ape Scalp Coconut Shampoo, the purple 400 ml pump bottle, on a violet limewash ledge

Ape Scalp Coconut Shampoo₹1,799

View product

The two SMUSH! bottles side by side: the purple Ape Scalp Coconut Shampoo on a violet wall and the teal Ape Escape Kokum Body Wash on a teal wall

The Hair & Body Hydration Combo₹2,499

View product

The SMUSH! gift box in its teal printed sleeve, the side panel reading Follow us on above a QR code, standing on a saffron ledge

The Ultimate Hair and Body Hydration Gift Box₹2,999

View product

The best minutes of your day.

SMUSH! Ape Escape Kokum Body Wash, a teal pump bottle on a peacock-teal limewash ledge, with clear gel running down a stack of kokum fruit on a wooden round

More from the reviews

I absolutely loved the SMUSH body wash! It’s soooo luxurious to use! I love that its gentle and moisturising and the smell just makes everything feel even better.

meg_mmm, on the body wash

Such a nice fragrance! My skin feels so soft!!

afra_kadafra, on the body wash

Feels awesome!! The smell, the texture and the feel after using it are just next level.

Suhail, on the body wash

The fragrance is absolutely divine, and it left my skin feeling so smooth and soft that I couldn’t resist running my fingers over it.

deeptigupta9243, on the body wash

More reviews

It is AMAZING! So hydrating and moisturizing, something I haven’t seen in any other body wash I’ve used in the past.

priyankamani23, on the body wash

This body wash is my new holy grail. It’s super hydrating and my dry skin soaks up all of it and loves it. Genuinely feel excited to shower because I have this body wash.

deekshay, on the body wash

It’s soft and smooth on the skin, so moisturising and yet doesn’t take effort to wash off (which is rare with this texture).

deeksha.kumr, on the body wash

Sid and I have been smushing it for two weeks now! I especially love the texture and smell of the body wash.

earthenexposures, on the body wash

Love how it makes my skin so soft and supple.

namrata.tibrewal, on the body wash

I finally used the bodywash, it’s very nice...very hydrating actually!

Srishti, on the body wash

The new Smush Bodywash is pure luxury in a bottle!

smritimalhotra, on the body wash

So i had read reviews of how soft it feels... and i have to agree... it makes my body feel very soft. And the smell is soothing...

dewdropsmi, on the body wash

Ape Escape Kokum Body Wash

In their words.